Case Studies

Grapevine Exhibits

Project Brief:

Maintain an existing website reconfiguring it to be Search Engine Marketing friendly (SEM). The website should act as a marketing tool for the company and be easy to navigate. One of the challenges with the project is the current website was created by a third party website generator and some coding standards were not followed in its creation. The navigation may not be conducive for good conversions to sales, but part of the SEM process will be to indentify these opportunities.

Solution:

Working with the marketing department we designed a multi-tied Internet Marking strategy including Search Engine Optimization (SEO) and Pay Per Click (PPC) campaigns. The strategies will be implemented over the next several months while market and competitor analysis will be a continual process with the goal to improve the conversion rates and lead generation for the company. Google Analytics and Google Conversion tracking will be utilized as well as other propriety methodologies in order to achieve customer goals. Weekly status meetings and report generation will be used both in-house and for the client in order to insure that the project objectives are met and improved upon.